Home/Supply Chain
No. 03

The product is fine. Everything around it is marked up.

Supply Chain · Built from the Buying Seat

Packaging, merch,
displays, freight.
The buy side, benchmarked.

Bottle, label, carton, uniform, fixture, freight lane, customs entry. Every line item runs through a vendor quietly setting your margin. We've sat in those seats — so we know what good costs. We benchmark each line and show you where it's high.

Real brands · real product

A glimpse of recent work.

A sample of what moves through the buying seat — packaging, apparel, merch, and gifting we’ve sourced and produced for brands you know.

Bank of Hawaii branded merchandise kit
Heineken F1 branded leggings
LA Golf Beverly Hills gloves
Johnnie Walker Blue Label gift bag
Zoom branded apparel and tech set
Vegas Golden Knights polo
Grand Marnier bar kit case
Heineken 0.0 racing jacket detail
Belvedere gift set
Start With Hello campaign tees
Vegas Golden Knights cap
Beverly Hills Hotel bomber jacket
John Lennon Bus apparel collection
Belvedere Peach Nectar gift box
Malbon Hotel bomber jacket
Malbon Hotel crewneck
Hotel tie-dye duffel bag
Single-cask whiskey bottling
LA Golf Beverly Hills koozie
Abita branded cooler carts
The Problem

Your margin is hiding in the line items.

Most brands treat packaging, merch, displays, and freight as cost line items. The agencies, brokers, and carriers supplying them built businesses on the assumption you won't benchmark.

Most brands never do. We do. We've sat on the buying side of every one of these categories — and we've kept the receipts.

Four Tracks

Where we actually move the needle.

Packaging

Primary, secondary, tertiary.

Bottles, cans, jars, cartons, pouches, films, closures, labels. Most brands treat it as fixed. It's the category with the most recoverable margin.

  • Primary packaging (bottle, can, jar, pouch)
  • Closures, dispensers, droppers, pumps
  • Label & print sourcing
  • Secondary & tertiary (carton, tray, master)
  • Factory direct vs. agency markup analysis
  • MOQ, lead time, and freight optimization
  • Tariff & duty review
  • Sustainability claims & certifications
Branded Merch & Apparel

Premiums, swag, uniforms, retail merch.

The category brands spend on without ever reading the invoice line by line — swag, samples, gifting, uniform programs, retail merch. Vendor consolidation and factory direct compound fastest here.

  • Premium, gift & sampling programs
  • Branded merchandise & event swag
  • VIP / influencer gifting
  • Staff uniform & retail apparel programs
  • Decoration (embroidery, screen, sublimation)
  • On-demand vs. bulk economics
  • Group-buy & consolidated runs
  • Storage, fulfillment, kitting
Logistics & Importing

Freight, customs, landed cost.

The invoices nobody re-bids. Freight contracts auto-renew, customs brokers go unchallenged, and importing markup hides inside "landed cost." The one supply chain category that pays back every single month.

  • Freight & parcel audit (parcel, LTL, FTL)
  • Carrier contract negotiation & re-bid
  • Importing & customs brokerage review
  • Duty, tariff & landed-cost engineering
  • Factory-direct & overseas sourcing
  • Drayage & port-to-door optimization
  • Warehousing & 3PL placement
  • Fulfillment network design
Displays & POP

Retail fixtures, POS, trade show.

Displays, fixtures, trade-show booths, POP. Agency markups run 30–60% over factory direct. Sometimes earned. Mostly not.

  • Retail floor & counter displays
  • Permanent vs. temporary POP
  • Trade-show booths & assets
  • End-cap & in-aisle programs
  • Custom fixture design & sourcing
  • Agency-managed vs. factory-direct
  • Storage, deployment, refresh cycles
  • Channel partner co-op programs

Full supply chain methodology and scope details in our FAQ →

Our vendor & supply partnerships · worldwide

Smart sourcing: never rely on just one source.

Our vendor and supply partnerships span factories, ports, and 3PLs around the world — because one source is a price-taker's position. One port delay, one tariff change, one "capacity issue" and your margin belongs to someone else. That redundancy is the discipline behind every recovery on this page — here's how it works in practice, from the buying seat.

Read Smart Sourcing
24%
Average reduction in packaging cost via factory-direct
38%
Average reduction in promo / display via consolidation
$0
Upfront cost — the vendors fund the work
The Results

What recovery
actually looks like.

Health & Wellness CPG · Packaging

Functional supplements brand cuts packaging cost 18% factory-direct

Three packaging components routed through one agency for six years. Two of three sourced from factories we'd already worked with at list price.

$640K
Annual reduction via factory-direct, MOQ negotiation, freight consolidation
Beverage · Promo

RTD beverage brand consolidates 6 promo vendors into 2

Three of six were sourcing from the same factory at three different prices.

$310K
Annual savings via consolidation, group buying, factory-direct
Hospitality · Uniforms

Restaurant group rebuilds uniform program across 14 locations

Single broker for nine years. Pricing never benchmarked. Inventory marked up on every replenishment.

$185K
Annual recovery via factory-direct sourcing plus inventory program redesign
Lifestyle / DTC · Displays

Premium apparel brand cuts retail-fixture spend 42%

Custom fixtures sourced through the design agency. Same fixtures available factory-direct from a builder we'd already worked with.

$420K
Annual savings on fixture refresh plus ongoing POP / trade-show consolidation
Multi-State CPG · Freight & Logistics

Snack brand's freight bill had never been audited — 7% came straight back

Parcel and LTL invoices auto-paid for five years. Billing errors, phantom accessorial charges, and a carrier contract that hadn't been re-bid since signing.

$210K
Annual recovery via parcel/LTL audit and carrier re-bid — recurring, not one-time
Beverage · Importing

Glassware importer cuts landed cost 14% without changing factories

Same bottles, same factory. The margin was hiding in the middle: HTS misclassification, broker fees never benchmarked, drayage routed through the wrong port.

$260K
Annual savings via duty reclassification, broker re-bid, and port-to-door optimization

* Case studies are representative composites built from typical engagement outcomes.

Ready?

Your POs are trying
to tell you something.

One short assessment. We pull a few POs and benchmark them to tell you whether there's recoverable margin.

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Your people stack.

PEO, payroll, comp, classification.

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Your tech stack.

ERP, e-commerce, fulfillment, POS.

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